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Digital marketing includes online strategies; used to promote brands and turn possible clients into buyers. Thus this type of marketing highly depends on keywords and phrases to reach its niche audience. With such ever changing marketing form, there are several terminologies that have been newly added and yet many have stayed. Here we’ll be looking at the basic, often used and most recent additions among digital marketing terminologies. Basic terminologies: Below are the t

Branding defines your business's core identity like who you are and what you stand for and what is your USP. It builds long-term reputation and emotional connection with its customers. Marketing, on the other hand, consists of the well calculated and well planned campaigns; used to promote that very identity, to get attention, and drive higher selling points. Branding acts as the foundation, while marketing uses that foundation to attract attention. Hows of Branding: Brand S

Branding is the soul of any PR and brand management. It works by shaping a customer's psychological approach, overall reputation about a business, their product, or service. It acts as a bridge between the businesses and their customers to build trust and loyalty.This may make their customers instinctively prefer their offers over existing competitors. Before we dive in to discuss what's and whys of branding we need to understand what branding is. Branding has four primary ty

both the terms are often used interchangably. Digital marketing is using online channels like social media platforms, e-commerce, websites, online forums and email to promote products, services, brands or even individuals. Types of digital marketing (mainly) includes- video marketing, display advertising, email marketing and social media. Digital marketing helps reach a well focused target audience. Whereas content marketing is a strategic approach focused more on creating a

Now the industries need to look after their digital footprints In this era of everything digital, digital marketing has become a must; even for the industrial sector. This type of marketing is used to reach out to potential customers for your products or services. Whether it’s b2b or b2c, both need long term customer and client engagement, made possible with digital marketing. Why is digital marketing important? Websites, social media platforms, newsletters and blog posts al

Whenever we hear the word AI (Artificial Intelligence) we tend to visualize a future filled with robots and automation. But even after so many years working with or alongside AI, we haven’t come close to what we initially thought it would look like. We do have robots that talk like humans, many of us even use AI tools for various jobs in our day to day lives. But it doesn’t change the fact that AI won’t be taking over any human work in its totality. AI threatening the work of

What are keywords in Digital Marketing? Any word or phrase used by people while searching for a particular set of information is known as keywords. Keywords are basically used for SEO, i.e. Search engine optimization. SEOs are the backbone of digital marketing. It is used as a marketing strategy. These help position the brand on any platform. Keywords shape SEOs. They help bring the brand’s or individual’s name or label into the digital space. These words and phrases help in